ICAN Holidays (incorporating Far East Tours) is fully committed to Geotourism and we strive to create a sustainable form of tourism that not only enriches the lives of those who travel but those who host us and their natural world.

Geotourism promotes a virtuous circle whereby tourism revenues provide a local incentive to protect what tourists are coming to see, but extends the princeiple beyond nature and ecology to incorporate all characteristics that contribute to Sense of place, such as historic flora and fauna. Geotourism incorporates sustainability principles, but in addition to the do-no-harm ethic, geotourism focuses on the place as a whole. The idea of enhancement allows for development based on character of place, rather than standardized international branding, and generic architecture, food, and so on.

Geotourism is synergistic: All the elements of geographical character work together to create a tourist experience that is richer than the sum of its parts, appealing to visitors with diverse interests.

It involves the community. Local businesses and civic groups join to provide distinctive, authentic visitor experience.

It informs both visitors and hosts. Residents discover their own heritage by learning that things they take for granted may be interesting to outsiders. As local people develope pride and skill in showing off their locale, tourists get more out of their visit.

It benefits resident economically. Travel business hire local workers, and use local services, products, and supplies. When community members understand the benefits of geotourism, the take responsibility for destination stewardship.

It supports integrity of place. Destination-savvy travellers seek out businesses that emphasize the character of the locale. In return, local stake holders who receive economic benefits appreciate and protect the value of those assets.

It means great trips. Enthusiastic visitors bring home new knowledge. Thier stories encourage friends and relatives to experience the same thing, which brings continuing business for the destination.

Ethical practice is not limited to the destinations we operate in. Responsible practice is employed here in our office where we have implemented various measures aimed at conserving, reducing and recycling resources wherever possible. We do not print brochures but rely on the use of our internet presence to distribute our holidays. Ethical considerations play a part in our development process and we encourage travellers to provide feedback on our practices.